Stephanie Smith, a Strategy Agent for UTA[IQ] at United Talent Agency, builds clients’ cultural capital through data-informed strategies designed to grow and monetize their digital audiences. Stephanie works closely with clients across the film and television space to understand and package the data surrounding their online brand, enabling them to expand their audiences, increase their monetary value in negotiations and unlock new business opportunities. Prior to UTA, Stephanie spent time at ID PR and the British Independent Film Awards. Stephanie studied marketing, film and television at the University of Arizona.
Here's where you'll find Stephanie Smith (IQ Strategy - UTA)
June 21, 2018
12:00 PM - 12:45 PM 45 minutes
SPONSORED SESSION: Keeping Up with the Influencers: How Brands Can Navigate the Changing Landscape of Fame, Presented by Viacom Velocity
Add to Calendar 06/21/2018 12:00 06/21/2018 12:45 America/Los_Angeles SPONSORED SESSION: Keeping Up with the Influencers: How Brands Can Navigate the Changing Landscape of Fame, Presented by Viacom Velocity Fame is evolving. And brands that don’t keep up will get left out. Today, influence comes from every corner of culture, presenting brands with a challenge: utilize fame to reach fans and build brand loyalists, or risk failure. Enlightening new Viacom research has uncovered how Gen Z & Millennials perceive fame, the value they place on honest influencers, and the lessons brands can borrow to create influence of their own. | Room 303A | false MM/DD/YYYY