Here's where you'll find Michael McNally (Senior Director of LEGO Brand - Lego)
June 22, 2018
2:00 PM - 2:45 PM 45 minutes
The Brand Studio Dilemma: Own It or Farm It Out?
Add to Calendar 06/22/2018 14:00 06/22/2018 14:45 America/Los_Angeles The Brand Studio Dilemma: Own It or Farm It Out? Join leading marketers for a high-level discussion about the decisions behind executing a brand content strategy. With all of the potential partners now available to brands, how should we think about partnering? Should brands be creating content in-house or not? Should we work with the long list of publishers who now have content studios or should we work with agencies? A diverse group of marketing leaders who are wrestling with this in real time join us for a roundtable discussion. | Room 304CD | false MM/DD/YYYY