Harvey Schwartz is EVP, Talent & Co-Founder at WHOSAY. He oversees the talent relationship division of the company and is part of the WHOSAY Match leadership team. WHOSAY is a Viacom company. Schwartz built the WHOSAY talent platform from the ground up, first on-boarding 5,000+ celebrities and influencers, including Ronaldo, Shakira, Rihanna, Tom Hanks, Matthew McConaughey and Reese Witherspoon, to the WHOSAY talent app, a multi-publisher for all social content. Prior to co-founding WHOSAY, Schwartz was responsible of the North American representation for Peter Gabriel and Real World Records, overseeing Digital and traditional marketing campaigns for product releases and tours in the US and Canada.
Here's where you'll find Harvey Schwartz (EVP, Talent & Co-Founder - WHOSAY)
June 22, 2018
3:00 PM - 3:45 PM 45 minutes
The Hidden Truths of Paid and Organic Media
Add to Calendar 06/22/2018 15:00 06/22/2018 15:45 America/Los_Angeles The Hidden Truths of Paid and Organic Media Organic audience reach isn't what it used to be across most popular social media platforms, especially when it comes to sponsored posts. To truly reach your fanbase, you need a combination of organic optimization and paid media boosting. In this discussion, we will address the current state of the organic reach on each major social platform and how that impacts the performance of sponsored social posts. The role of paid social media will be discussed from dark posts, “buying views", audience targeting (including lookalikes), and how paid media take a campaign from "post and pray" to guaranteed performance. | Room 304AB | false MM/DD/YYYY