Evan Asano is the CEO and Founder at Mediakix, one of the leading influencer marketing agencies connecting the world's top brands with passionate, socially-engaged audiences through social media influencers. Mediakix publishes original market data research, insights, and trends in the emerging influencer marketing space. Mediakix's thought leadership has been featured in The Wall Street Journal, BuzzFeed, Adweek, and Mashable.
Here's where you'll find Evan Asano (CEO & Founder - MediaKix)
June 22, 2018
4:00 PM - 4:45 PM 45 minutes
How to Spot Fake Influencers
Add to Calendar 06/22/2018 16:00 06/22/2018 16:45 America/Los_Angeles How to Spot Fake Influencers With the rise of micro-influencers on social video channels, there's been an explosion of fake accounts that are siphoning millions of dollars from brands. These fake accounts are buying followers and engagement, creating the illusion of reach and influence, and then selling sponsorship opportunities. So how do you protect yourself? Mediakix conducted a year-long study into how these accounts are built, uncovered the defining features, and developed insight into how you can protect yourself, your company, and your clients from being lulled into complacency and losing money. In this session, Evan Asano, the CEO and Founder of Mediakix, will discuss the research, explore how fake accounts buy views and engagement, and share strategies and secret techniques to help you spot the fakes. | Room 304CD | false MM/DD/YYYY