Raquel Rozas is the Chief Marketing Officer at GoFundMe where she is responsible for driving growth through a combination of brand, content, and performance marketing. As a former Procter & Gamble executive, she brings more than 10 years of innovation and brand building experience, delivering top-line growth on multi-billion dollar businesses such as Secret® and Tide®. Most recently, as the Associate Brand Director for front-end innovation, Raquel was in charge of leading disruptive technologies and business models for P&G's Global Fabric Care business. While running the Tide® business, Raquel oversaw the transformation of P&G's laundry category with the launch of Tide PODSTM followed by the launch of Tide Simply Clean and FreshTM. She has a Master's degree in Electrical Engineering and received her MBA from the Kellogg School of Management.
Here's where you'll find Raquel Rozas (Chief Marketing Officer - GoFundMe)
June 22, 2018
2:00 PM - 2:45 PM 45 minutes
The Brand Studio Dilemma: Own It or Farm It Out?
Add to Calendar 06/22/2018 14:00 06/22/2018 14:45 America/Los_Angeles The Brand Studio Dilemma: Own It or Farm It Out? Join leading marketers for a high-level discussion about the decisions behind executing a brand content strategy. With all of the potential partners now available to brands, how should we think about partnering? Should brands be creating content in-house or not? Should we work with the long list of publishers who now have content studios or should we work with agencies? A diverse group of marketing leaders who are wrestling with this in real time join us for a roundtable discussion. | Room 304CD | false MM/DD/YYYY