Lauren Gaba Flanagan joined UEG in 2018 as Director, Esports and Gaming, where she provides expert thought leadership and strategic counsel to UEG’s corporate clients within the esports and gaming space. Prior to joining UEG, Flanagan worked as a creative in the marketing department at CAA where she helped craft branded entertainment for corporate clients across a range of verticals. Most recently, she worked on the launch campaign and promotional strategy for the inaugural season of Blizzard Entertainment’s Overwatch League. She also writes a weekly newsletter, thisweek.gg, that covers the latest news in esports through the lens of pop culture, entertainment, marketing and investing.
Flanagan graduated from Emerson College with a BS in Marketing Communications and currently resides in Los Angeles, California.