Ehlers is responsible for managing the strategy of all digital creative and marketing materials used to promote NBC content on multiple digital platforms, including all paid digital media, editorial, social, OTT/distribution and high impact out of home. In this multi-faceted role, she fosters client relations and workflows with the NBC media team, creative agencies, third-party vendors, media agency and distribution partners. In addition, Ehler’s works closely with social media talent and creators, Facebook, Instagram, Google, YouTube, Snapchat and leading editorial partners on executing marketing strategies through best in class creative executions.
Ehlers’s extensive resume includes a variety of disciplines and contacts. She served as ABC’s Associate Advertising Account Manager in Seattle where she interacted directly with agencies, clients, and internal parties to manage digital media buys and sponsorship packages across the ABC, ABC News and ABC Family websites. Previously, Ehlers worked at CBS Radio in New York, where she worked with agencies and clients to build and execute promotional programs and campaigns up to $7 million dollars across the CBS Radio markets including over 100 stations, station websites and last.fm. Ehlers had similar responsibilities when she worked at CBS Radio in Seattle as National Promotions Director.
Ehlers has received industry and company-wide recognition. A few of her accomplishments include the 2018 Obie Silver Award for Experiment Digital Out of Home – This is Us Interactive Digital Time Square Billboard, 2017 Media Post’s Digital Out of Home Awards – Superstore World Trade Center Takeover, 2017 PROMAXBDA Bronze for Outstanding Social Experience, Hairspray Live Snapchat Lens and 2 NBCUniversal GEM Awards.
A graduate of California State University, Northridge with a B.A. in Communications, Ehlers currently resides in Los Angeles, California.