Express Yourself: The Importance and Consequence of Your Personal Brand

Online profiles mean anyone is a few clicks away from pulling up an entire digital profile of your personality, interests, accomplishments, and goals. In other words, everyone has access to your brand. As a creator, this provides an extraordinary opportunity to connect with those who share your interests. But where there is great opportunity there also comes extraordinary risk. The internet is a permanent place where what you put online stays online. From cyberbullying to future employers it’s important to understand how the content you produce can be used against you in potentially harmful ways.