VidCon Anaheim

Adam W is one of the biggest stars of his generation and has become the king of comedy on the internet. With 52M collective followers, in 2023, he received over 14 billion views across his social media platforms and is on track to double that in 2024. He is the fastest growing comedy star on YouTube shorts, gaining 17M subscribers in under two years. His unprecedented growth, relatability, and quality of his work earned him a spot in Rolling Stones inaugural Top 20 Creators of 2023, Forbes inaugural Top 50 Creators of 2023 and 2022, and Forbes 30 Under 30 Class of 2021. His success story has been highlighted by Forbes, Fortune, and Adweek and has led to year long ambassadorships with Instagram, Old Spice, and T-Mobile, and campaigns with companies such as Disney, NFL, Pepsi, Walmart, and Activision.

Industry Track

The NFL’s Trailblazing Approach to Creator Partnerships

Location: Ballroom AB

Thursday, June 27

12:25 pm - 12:55 pm

Featuring: Jo Cronk, Ian Trombetta, Adam W and more

With the rise of the creator economy, major professional sports leagues are redefining modern sports marketing to seek out innovative ways to engage — and expand — their fan base and make sports more inclusive. Content creators — experts in educating, entertaining, and exciting their audience and communities — are being drafted to provide fans with multifaceted ways to engage with the game and their favorite teams. This season, the NFL, together with YouTube and Whalar, uncovered the power of reach and engagement creators have on the sports industry. The panel will explore how creators give fans a unique and enhanced game-day experience and extend the sport’s influence on a new, younger, and diverse generation of fans.

Participants

Jo Cronk

NA President of Whalar

Whalar

Ian Trombetta

SVP of Marketing - Social, Influencer, & Content Marketing

Nfl

Adam W

Content Creator

Kim Larson

Head of Creators and Gaming at YouTube

YouTube

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