VidCon Anaheim

Sydney Jenner is a YouTube fangirl turned influencer marketing professional. A gamer at heart, she is currently working to expand the Influencer Marketing program for the Sonic the Hedgehog IP at SEGA of America. She has also led Global Influencer Marketing at Razer, supported Talent Partnerships for VidCon, and was trusted to build several production teams for various YouTube creators. When she isn't working on influencer campaigns, you can find her hanging out with her cats or probably playing Minecraft.

Track Industria

Rise of Gen Alpha: Now & Next

Location: Ballroom D

Friday, June 28

1:35 pm - 2:15 pm

Featuring: Margie Papa, Alexander Cammy, Sydney Jenner

Many marketers were caught off guard by the emergence of Gen Z and found themselves quickly strategizing around Z’s unique mindset and behaviors. The surprising truth is: as quickly as we transitioned to Gen Z, it’s already time to plan for the next cohort because Gen Alpha isn’t far behind. Though only 12 and under, they’ve lived through many unique experiences that have shaped their worldview. In the next five years, they’ll become more autonomous and more independent in their spending power, making it crucial to understand how to future-proof the impact they’ll have on brands as they become the target demographic for many. This session explores Gen Alpha’s identity and their connection with media and brands, identifying how media and brands can prepare.

Participants

Margie Papa

Sr. Director, Audience Impact and Intelligence

Paramount Advertising

Alexander Cammy

Manager, Audience Impact & Intelligence

Paramount Global

Sydney Jenner

Associate Influencer Manager

SEGA of America (Sonic Team)

Community Track

She Plays, She Slays: Women Leveling Up the Gaming Universe

Location: Discover Stage

Friday, June 28

5:00 pm - 6:00 pm

Featuring: Sydney Jenner, Hannahxxrose, Leah Ashe and more

The future of gaming is female, with more women than ever before growing successful careers in the space. These trailblazers are rewriting the rules, breaking down barriers, and inspiring a new generation of gaming enthusiasts. From speedruns to story-driven adventures, they'll share their journeys, tell tales of their epic wins, and discuss the past and present landscape of the gaming and streaming worlds.

Participants

Sydney Jenner

Associate Influencer Manager

SEGA of America (Sonic Team)

Hannahxxrose

Leah Ashe

Nihachu

Lana Rae

Mari Takahashi

Sylvee

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