VidCon Anaheim

Caspar Lee rose to prominence as a creator on YouTube, collaborating with a host of notable figures including Ed Sheeran, Dwayne Johnson, Chris Pratt, Kevin Hart and Anna Kendrick.

Alongside John Cleese and Troye Sivan, Caspar starred in the film, Spud, and executive-produced Joe and Caspar Hit The Road for the BBC. He co-starred in Universal’s Laid in America with KSI, and in 2016, published his Sunday Times Best Selling biography with Penguin Random House.

Leveraging his experience as a creator, he co-founded Influencer.com, where he currently serves as Chief Vision Officer and sits on the board of directors. The company operates globally and employs over 150 individuals. Furthermore, he co-founded MVE Management with Endeavour Group.

Caspar is a partner at Creator Ventures - a $20m VC - investing in startups alongside a syndicate of top creators, musicians, athletes and actors. He serves on the RISE Board at The Prince’s Trust, was listed in Forbes 30 Under 30 for his work within media, and owns Proper Living.

Industry Track

Caspar Lee: Pioneering the Creator to Executive & Entrepreneur Pipeline

Location: Ballroom AB

Friday, June 28

3:10 pm - 3:30 pm

Featuring: Jim Louderback, Caspar Lee

The maturing of the creator economy has opened enormous possibilities for creators to define unique career paths that span different seasons of their lives. This hasn’t always been the case — OG YouTube star Caspar Lee had to create these pathways himself, one step at a time. How did he navigate the transition from creator to executive and entrepreneur, and what has he learned along the way? One of the ecosystem's earliest pioneers shares insight into his journey as well as predictions about the next chapter of growth for creators and the changing landscape of marketing, media, entertainment, commerce, and more.

Participants

Jim Louderback

Inside the Creator Economy

Caspar Lee

Chief Vision Officer

Influencer.com

Industry Track

The Beginning of the Middle: Looking Ahead with Early Architects of the Creator Economy

Location: Ballroom AB

Friday, June 28

4:20 pm - 4:55 pm

Featuring: Zach Blume, Matt Gielen, Brendan Gahan and more

What lies ahead as the creator economy enters a new era of maturity? No one knows better than the people responsible for transforming this ecosystem from its earliest days. Don’t miss this conversation about future trends, potential challenges, and untapped opportunities in the evolving creator landscape.

Participants