Aditi Rajvanshi

Aditi runs Strategy for Portal A, an award-winning creative company that specializes in branded content and original entertainment. At Portal A, Adi works with clients across Google, Target and Lenovo, to name a few. Over the last decade, she has worked with Creators, Brands, and Platforms alike helping them shape their digital video strategy - from ideation to execution. 

As the Founder of Brewing Awesome, a digital video consultancy, Adi partnered with brands such as Sesame Workshop and Dotdash Meredith to build their programming and audience development strategy. 

Prior to starting Brewing Awesome, Adi worked at Google and YouTube for 8 years partnering with top media companies and some of the largest Creators in the up and coming creator ecosystem across Asia Pacific. When she is not looking at YouTube analytics, Adi can be found discovering new creators and formats across the interweb!