Lauren Schnipper

Co-Host Creator Upload

Lauren Schnipper is a digital media executive and producer with over 15 years of building and working within the Creator Economy. As the Co-Host of the Creator Upload Podcast alongside Joshua Cohen, co-founder of Tubefilter, she pontificates on this and more weekly. Lauren led Facebook’s Creator Partnerships for four and a half years where she oversaw strategic partnerships for top digital talent and comedians on Facebook and Instagram. Lauren is also recognized within the industry as the first producer of major projects in TV and film for Creators. Lauren has consulted, advised, and invested in many startups in the space and is on the advisory board of VidCon. She is also the go-to consultant for Creators and Influencers who are looking to create businesses beyond their platform content. For the past three and a half years she has led Corporate Development at Jellysmack where she oversaw several acquisitions including Kamua, Network Media, and Law & Crime.

Industry Track

Creator Commerce: The Next Wave

Location: Ballroom D

Thursday, June 27

10:45 am - 11:25 am

Featuring: Saurabh Shah, Jacquelyn Kalic, Will Baumann and more

A new era of creator entrepreneurs is upon us, evolving far beyond on-demand merch and early DTC products and strategies. As partner networks and supply chains become more complex, how can creators be assured that products feel like a direct, authentic extension of their brand, and ultimately meet the expectations of their fans? This session explores emerging trends in creator-driven commerce, examining different strategies for building brands that redefine the landscape of commerce and retail.

Participants


Industry Track

The Beginning of the Middle: Looking Ahead with Early Architects of the Creator Economy

Location: Ballroom AB

Friday, June 28

4:20 pm - 4:55 pm

Featuring: Zach Blume, Matt Gielen, Brendan Gahan and more

What lies ahead as the creator economy enters a new era of maturity? No one knows better than the people responsible for transforming this ecosystem from its earliest days. Don’t miss this conversation about future trends, potential challenges, and untapped opportunities in the evolving creator landscape.

Participants