Becky Wright
Co-Founder
Kelsey MacDermaid and Becky Wright founded The Sorry Girls over 14 years ago and have built it into a robust powerhouse with a majority-female team and diversified revenue streams. Now with 2.2+ million subscribers on YouTube and over 15 million monthly views across multiple platforms, The Sorry Girls is a full-scale digital media brand focusing on design, education, and empowerment, all all achieved through a ‘do-it-yourself’ mentality.
Industry Track
The Sorry Girls: Building a Media Company for Long-Term Success
Location: Ballroom D
Thursday, June 27
11:45 am - 12:15 pm
Featuring: Kelsey MacDermaid, Becky Wright, Shira Lazar
With burnout on the rise and near-weekly announcements of retirements, how do you build a digital media company that will stand the test of time? The Sorry Girls founders, Kelsey MacDermaid and Becky Wright, started their channel over 13 years ago and have built it into a sustainable business with a majority-female team and diversified revenue streams. In this fireside chat, they candidly address their challenges and successes, when to pass on brand partnerships, and how their company values influence how their business is run.
Participants
