VidCon Anaheim

Kimberly Phan is an award-winning and data-driven marketing professional who pioneers creative solutions that drive results for global brands. She is currently the Senior Director of Measurement & Analytics (North America) at creator company Whalar.

In this role, she oversees cross-channel measurement strategies and is responsible for developing analytical approaches for owned social and influencer content across consumer and entertainment brands.

She's worked with a plethora of brands, including Netflix, Amazon, Showtime, Warner, Amazon, Spotify, DIRECTV, and more.

Industry Track

Creator Economy Measurement Deep Dive

Location: Anaheim Ballroom C

Friday, June 28

11:00 am - 11:45 am

Featuring: Zach Ferraro, Michael J Lambie, Josh Sadowski and more

The creator economy has matured to the point of requiring more sophistication around metrics, measurement, and attribution. Though there’s growing agreement about “followers” and “likes” not being an adequate, or even accurate, measure of impact/value, we’re still in the early days of finding consensus around what to measure and how do it in a way that provides creators and their partners with the insights that matter. Part philosophical debate about “what, why and how” & part showcase of emerging tools and tech, this session goes deep on the current and near future state of creator economy measurement.

Participants