VidCon Anaheim

One of few creators to work inside both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine for "cracking the code to going viral.”

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.

Now a creator himself, Jon has gained 700K+ followers, 300M+ views, and has interviewed Logan Paul, MrBeast, Dude Perfect, Liza Koshy, and more. He's also the co-host of the Happy Endings podcast with Danny Duncan which ranked #44 on Spotify's Top US podcast chart. He's been sponsored by top brands like American Express, Spotify, Thinkific, Squarespace, and Microsoft and creator ambassador to Opus Clip. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.

Creator Track

Monetize Your Knowledge: 7 Strategies That Work

Location: Room 207AB

Thursday, June 27

10:00 am - 10:45 am

Featuring: Jon Youshaei, Andrea Casanova, Kristen Bousquet and more

Presented by Thinkific

Sponsored: Three leaders in the creator economy will share their expertise on how to monetize with digital products. Leveraging extensive backgrounds within YouTube, TikTok, and Instagram, they’ll share real experiences about the journey to building a successful creator business. Avoid pitfalls and acquire a proven framework for creating your own products and selling them to your social media audience.

Participants

Jon Youshaei

Creator

Youshaei Studios

Andrea Casanova

Viral Marketer

Kristen Bousquet

Creator Monetization Coach

Your Soulcialmate

Cameron Uganec

GM, The Leap by Thinkific

Thinkific

Creator Track

YouTube Packaging Masterclass: Perfecting Your Thumbnails, Intros & Ideas

Location: Room 204

Thursday, June 27

5:15 pm - 6:00 pm

Featuring: Jon Youshaei

If your great videos are going unwatched, you might be making critical packaging mistakes. Cluttered thumbnails, confusing titles, and boring intros can hinder viewer interest and stunt audience growth. Leveraging his 8 years of experience working at YouTube and Instagram, Jon Youshaei, now a full-time creator boasting over 700K followers and 300M+ views in the past year, will provide guidance on improving your video's CTR and watch time while preparing your channel for YouTube's newest changes.

Participants

Jon Youshaei

Creator

Youshaei Studios

Industry Track

Smosh Leadership Roundtable: Scaling a Creator-First Company

Location: Ballroom AB

Friday, June 28

3:30 pm - 3:55 pm

Featuring: Alessandra Catanese, Kiana Parker, Jon Youshaei and more

Nearly a year to date after taking the company back into their own hands, Ian, Anthony, and Smosh CEO Alessandra Catanese sit down for a candid conversation about operating a creator-first company in today’s ever-changing digital economy. From establishing the right C-suite and building operational processes bespoke for a creator-driven company to ensuring the company’s mission and ethos carries throughout the entire organization, find out how Smosh is creating a new blueprint for achieving scale and longevity.

Participants

Alessandra Catanese

CEO

Smosh

Kiana Parker

EVP, Programming

Smosh

Jon Youshaei

Creator

Youshaei Studios

Anthony Padilla

Ian Hecox

Creator Track

Podcasting 101: Your Comprehensive Launch Guide

Location: Room 207CD

Friday, June 28

4:00 pm - 4:45 pm

Featuring: Jon Youshaei, Jordan Newman, Rob Balasabas and more

The art of podcasting is so much more than just setting up a camera and microphone. In this session led by successful podcasting pros, we’ll explore each step of the process — from reaching out to guests and crafting interview questions to mastering post-production techniques and beyond. Tune in to learn essential tips and tricks that will help you launch your hit podcast!

Participants

Jon Youshaei

Creator

Youshaei Studios

Jordan Newman

Head of Content Partnerships, Spotify

Spotify

Rob Balasabas

Head of Creator Partnerships

Uscreen

Renee Teeley

EVP of Business Development

Changer

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