VidCon Anaheim

Rene Ritchie is YouTube's Creator Liaison. His job is to help YouTube better understand creators and creators better succeed on YouTube. Former editorial director for an online tech network and director of product marketing for an analytics company, Rene uploaded his first YouTube video in 2008 before becoming a full-time creator in 2020. Since joining YouTube in 2022, you can find him sharing with creators @YouTubeLiaison on YouTube, X/Twitter, Instagram, and Threads.

Creator Track

Algorithm Unlocked: Mastering YouTube from Shorts to Screen

Location: Room 204

Thursday, June 27

11:15 am - 12:00 pm

Featuring: Gwen Miller, Rene Ritchie, Todd Beaupré

Dive into the heart of YouTube's algorithm and master every format. In this dynamic session we break down the myths and share cutting-edge best practices. Learn how to navigate copyright laws, access more paths to monetization through the YouTube Partner Program, and harness powerful tools like Gen AI labeling. This is your ultimate guide to thriving on YouTube in a multi-format world.

Participants

Gwen Miller

Sr. Director, Creator Growth

Mythical Entertainment

Rene Ritchie

YouTube Creator Liaison

YouTube

Todd Beaupré

Sr. Director, Growth & Discovery

YouTube

Industry Track

Masterclass: Unlocking YouTube's Algorithm

Location: Room 303AB

Friday, June 28

12:00 pm - 12:45 pm

Featuring: Rene Ritchie, Todd Beaupré, Gwen Miller

Sponsored. This session cracks the code for YouTube’s algorithm, demystifying what it takes to succeed in a multi-format world. From navigating copyright laws to leveraging advanced monetization paths as well as new gen AI tools for smarter tagging, this masterclass showcases how to build a content portfolio that adapts and excels in today's competitive media landscape.

Participants

Rene Ritchie

YouTube Creator Liaison

YouTube

Todd Beaupré

Sr. Director, Growth & Discovery

YouTube

Gwen Miller

Sr. Director, Creator Growth

Mythical Entertainment

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