Tim Jablonski

The creator economy has matured to the point of requiring more sophistication around metrics, measurement, and attribution. Though there’s growing agreement about “followers” and “likes” not being an adequate, or even accurate, measure of impact/value, we’re still in the early days of finding consensus around what to measure and how do it in a way that provides creators and their partners with the insights that matter. Part philosophical debate about “what, why and how” & part showcase of emerging tools and tech, this session goes deep on the current and near future state of creator economy measurement. 
 

A panel of leading industry executives and content creators dive into the ongoing debate around short-form vs long-form and horizontal vs vertical video content. What works best in which contexts and why? How can creators efficiently produce and distribute optimal formats? This session explores how creators are leveraging different video formats to maximize audience engagement and monetization opportunities.