VidCon Anaheim

Patrick Reese is the General Manager of CoComelon at Moonbug Entertainment, overseeing all franchise, business development, and programming strategy. In this role, Reese is responsible for driving growth across content, licensing and merchandising, and all ancillary businesses.

In his 5+ years as General Manager, Reese has been instrumental in building awareness for the CoComelon brand, extending far beyond the screen to include music, toys, games, books, live events, and theme park exhibits. His work has established CoComelon as the number one preschool property on YouTube, the most-watched show on Netflix, the top Licensed Toy property in North America, and the number one preschool artist across Music DSPs. CoComelon has also grown viewership across YouTube and Netflix in 2023 by 25% and led the brand's expansion through spinoff series Cody Time, Nina’s Familia, Animal Time, and CoComelon Lane. Meanwhile off-screen, Reese successfully launched a live CoComelon stage show, JJ’s Journey, and the first-of-its-kind Spotify Original Podcast, CoComelon: Story Time.

Industry Track

The Future Will Be Diversified

Location: Ballroom D

Friday, June 28

2:55 pm - 3:35 pm

Featuring: sidneyraz, Nathan Kessel, Renee Teeley and more

Economic and regulatory uncertainty along with ever-changing algorithms and platform policies mean creators must own their destinies, making platform and revenue diversification key to a sustainable business and career. From direct-to-fan distribution and off-social short form to the development of new products, services, and more, smart creators are building audiences and generating income in innovative ways. Join leading creators and industry experts for insight into this new normal, unpacking how to diversify content and revenue while maintaining authentic connections with fans, regardless of platform or context.

Participants