Sheena Melwani

Sheena Melwani brought her contagious laughter and angelic voice to TikTok in April 2020. You’ve heard both in her videos, including the hilarious “Interrupted Series” (where she sings at the piano and TheRealIndianDad interrupts), which have garnered over 1.5B views on TikTok alone. Uninterrupted, Sheena was able to showcase her voice with an EP of original music, called Find Your Happy, released in 2022. Her YouTube channel is the home of her weekly long form shows, “Asinine Advice” and “Chaos in the Kitchen,” along with her popular YT Shorts, which won her a YouTube Streamy award in the Short Form category in 2022. She regularly works with brands like Charmin (P&G) and Kiehl’s, where she lends her humor to unique branded content that resonates strongly with her 12+ million fans. Sheena’s space provides a unique marriage of humor, music, and positivity, which has been very well received during these interesting times.

Creator Track

Embracing the Short-Form Future

Location: Room 210

Thursday, June 27

11:15 am - 12:00 pm

Featuring: Sheena Melwani, Evan Britton, Anthony Hamilton Jr. and more

As Instagram Reels, YouTube Shorts, TikTok, Snapchat, Facebook Reels, and X (previously Twitter) increasingly prioritize short-form content, creators face a crucial question: What's next? Get the practical tips and strategies you need to thrive in this new landscape, from adapting your content to seizing emerging monetization avenues and more!

Participants


Creator Track

Endless Inspiration: How to Build a Pipeline of Content Ideas

Location: Room 210

Saturday, June 29

11:15 am - 12:00 pm

Featuring: Tubby Nugget, Claw Quest, Steven He and more

Are you determined to never hit a creative wall again? Well you’re in luck! Join this panel of seasoned creators as they discuss and break down their strategies for generating a continuous stream of fresh content. From leveraging trends and audience insights to brainstorming your own ideas, this panel will equip you with the tools to keep your content innovative, relevant, and engaging.

Participants