Saurabh Shah

CEO

As the CEO of Warren James, Saurabh has spearheaded the incubation of creator-led brands, including Mish Mash with Mythical, Be Good Bakery with Will Tennyson, Otto by KallMeKris, Ideologie by Hasan Piker, and many premium merchandise programs including The Boys, Brittany Broski, Ranboo, Garrett Watts, xQc, Julien Solomita, and many others. Saurabh was previously the Head of Ops and Business at Next 10 Ventures, building creator businesses and revenue streams. He's also been the Chief Growth Officer of a nine-figure apparel brand, leading all revenue initiatives. As a Partner at the Boston Consulting Group, Saurabh worked with all major studios and technology companies on content strategy and digital initiatives. Finally, Saurabh has been a Magician Member of the Academy of Magical Arts at the Magic Castle for 20+ years.

Industry Track

Creator Commerce: The Next Wave

Location: Ballroom D

Thursday, June 27

10:45 am - 11:25 am

Featuring: Saurabh Shah, Jacquelyn Kalic, Will Baumann and more

A new era of creator entrepreneurs is upon us, evolving far beyond on-demand merch and early DTC products and strategies. As partner networks and supply chains become more complex, how can creators be assured that products feel like a direct, authentic extension of their brand, and ultimately meet the expectations of their fans? This session explores emerging trends in creator-driven commerce, examining different strategies for building brands that redefine the landscape of commerce and retail.

Participants