Alessandra Catanese

CEO

Alessandra Catanese is an American entrepreneur who currently serves as both the CEO of viral digital comedy brand Smosh, as well as the COO of Pressalike, the production studio behind the hit series, "I Spent A Day With..." starring Anthony Padilla. Prior to her work at Smosh and Pressalike, Catanese helped found the talent department at Maker Studios from 2010 — 2015, before starting the Los Angeles division of Patreon in 2016. Catanese then went on to become a leading talent manager at Anonymous Content where she signed clients such as BennyDrama, Anthony Padilla, and Kelsey Darragh. In 2020, Catanese alongside Padilla, founded Pressalike, which has since earned multiple Streamy nominations as well as a Webby Award. In 2023, Catanese helped guide Pressalike's acquisition of Smosh, the long running digital comedy brand founded by Anthony Padilla and Ian Hecox, where she now oversees operations of the company and its 35 employees. 

Industry Track

Smosh Leadership Roundtable: Scaling a Creator-First Company

Location: Ballroom AB

Friday, June 28

3:30 pm - 3:55 pm

Featuring: Alessandra Catanese, Kiana Parker, Jon Youshaei and more

Nearly a year to date after taking the company back into their own hands, Ian, Anthony, and Smosh CEO Alessandra Catanese sit down for a candid conversation about operating a creator-first company in today’s ever-changing digital economy. From establishing the right C-suite and building operational processes bespoke for a creator-driven company to ensuring the company’s mission and ethos carries throughout the entire organization, find out how Smosh is creating a new blueprint for achieving scale and longevity.

Participants