Ebony Haley

Director, Influencer Marketing & Partnerships

Ebony is the Director of Influencer Marketing and Brand Partnerships at Trailer Park Group, a globally renowned entertainment marketing agency. She holds a master's degree in business administration and over 10 years of experience in marketing and brand partnerships across various industries.

At Trailer Park Group, Ebony leads local and international teams across social, digital, strategy, integrated, and experiential marketing channels, working with some of the world's most recognizable brands. She has successfully executed multiple award winning campaigns that have increased brand awareness, engagement, and revenue for clients such as Netflix, Disney, Warner Bros, and Sony. She has also established and maintained long-term relationships with influential celebrities, media outlets, and content creators, leveraging her extensive network and expertise in influencer marketing.

Ebony's passion for organization and her unwavering dedication to achieving the impossible have driven her to excel in her previous roles as well. She curated and managed REVOLT TV & MEDIA network's annual tent-pole event, REVOLT Music Conference, and led integrated celebrity and brand partnership deals across multiple verticals, working alongside entertainment legends. She has also contributed to the growth and success of Byte, a leading D2C company, as the Head of Influencer Marketing, creating and implementing innovative content strategies that generated millions in revenue and brought together hundreds of brand ambassadors.

Ebony has a remarkable talent for understanding both the broader perspective and the finer details of culture, lifestyle, and community. This enables her to establish a strong connection between brands and their consumers in a distinctive and authentic manner, which fosters genuine brand loyalty beyond the fleeting fads of social media and pop culture. Ebony's goal is to use her skills and experience to create impactful and meaningful stories that resonate with diverse and global audiences.

Creator Track

Working with Brands: The Dos & Dont's

Location: Room 210

Friday, June 28

2:45 pm - 3:30 pm

Featuring: Ebony Haley, Aaron Burriss, Claw Quest and more

As you begin to secure your first brand deals, you may be struggling to balance your creativity and authenticity while still keeping within the brand brief. Learn how to navigate the dynamic of these partnerships as we sit down with some creators and brands to discuss how to build the perfect relationship, ensuring both parties win. 

Participants