Pete Cashmore
Founder, MoneyMakers.co
Pete is the founder and former CEO of Mashable, which was acquired for $50 million. He has been selected for TIME 100, Forbes 30 Under 30, and Inc.'s 30 Under 30. Pete currently runs MoneyMakers, an interview show and newsletter distributed to his 1M+ LinkedIn followers.
Industry Track
LinkedIn: The Sleeping Giant of Influencer Marketing
Location: Ballroom D
Thursday, June 27
12:45 pm - 1:30 pm
Featuring: Pete Cashmore, Brendan Gahan, Jasmine Enberg and more
Discover the transformative journey of LinkedIn, from a professional networking site to a thriving influencer marketing goldmine. LinkedIn has seen explosive creator growth, including a 24% increase in content and the launch of 150K newsletters. Brands are beginning to capitalize on this evolution — engaging with this affluent and professional audience through innovative influencer campaigns. With insights into the platform's recent milestones, including reaching 1 billion users and the launch of tools facilitating creator-brand partnerships, we'll uncover why LinkedIn is now the platform where substance meets influence.
Participants
