VidCon Anaheim

Jo leads Whalar, part of The Whalar Group, with a visionary approach, forging pivotal relationships with brands, creators, platform and strategic partners to drive innovative growth.

She has led core partnerships across some of the world’s leading brands, including: Amazon, Estee Lauder Companies, Google, the NFL and Spotify, and forged global marketing collaborations with LinkedIn, Meta, Snapchat, TikTok, Twitter/X and YouTube.

Jo champions creators and in 2023 co-founded Whalar Group’s creator venture studio, Moby Ventures, developing products and brands with and for creators.

Jo joined Whalar with over 16 years of media experience. Splitting her career between London and NYC, she brings a unique bi-global perspective to her current role in NYC.

Industry Track

The NFL’s Trailblazing Approach to Creator Partnerships

Location: Ballroom AB

Thursday, June 27

12:25 pm - 12:55 pm

Featuring: Jo Cronk, Ian Trombetta, Adam W and more

With the rise of the creator economy, major professional sports leagues are redefining modern sports marketing to seek out innovative ways to engage — and expand — their fan base and make sports more inclusive. Content creators — experts in educating, entertaining, and exciting their audience and communities — are being drafted to provide fans with multifaceted ways to engage with the game and their favorite teams. This season, the NFL, together with YouTube and Whalar, uncovered the power of reach and engagement creators have on the sports industry. The panel will explore how creators give fans a unique and enhanced game-day experience and extend the sport’s influence on a new, younger, and diverse generation of fans.

Participants

Jo Cronk

NA President of Whalar

Whalar

Ian Trombetta

SVP of Marketing - Social, Influencer, & Content Marketing

Nfl

Adam W

Content Creator

Kim Larson

Head of Creators and Gaming at YouTube

YouTube

Back to All Speakers