VidCon Anaheim

Michael J. Lambie currently serves as the Head of Global Measurement and Insights at CreatorIQ, where he is a founding team member. CreatorIQ is a leading company in influencer marketing, partnering with top brands and agencies to execute all aspects of their creator marketing programs. With a background in computer software engineering and film from the University of Michigan, Lambie has successfully leveraged opportunities at the intersection of technology and entertainment analytics. His professional journey includes significant roles at Nielsen and 20th Century Fox, where he was the Senior Research Director in the international theatrical marketing group.

Additionally, Lambie is deeply engaged in academia and mentorship. He serves as a program advisor for Carnegie Mellon University's Heinz Graduate School in the Entertainment Industry Management program and has sponsored numerous academic research projects across universities in the US and Europe.

Industry Track

Creator Economy Measurement Deep Dive

Location: Anaheim Ballroom C

Friday, June 28

11:00 am - 11:45 am

Featuring: Zach Ferraro, Michael J Lambie, Josh Sadowski and more

The creator economy has matured to the point of requiring more sophistication around metrics, measurement, and attribution. Though there’s growing agreement about “followers” and “likes” not being an adequate, or even accurate, measure of impact/value, we’re still in the early days of finding consensus around what to measure and how do it in a way that provides creators and their partners with the insights that matter. Part philosophical debate about “what, why and how” & part showcase of emerging tools and tech, this session goes deep on the current and near future state of creator economy measurement.

Participants