VidCon Anaheim

Josh’s career started on social media as a content creator where he found immediate success and has amassed over 5 million followers across platforms with his comedy skits and musical talent. As an entrepreneur, his curiosity led him to start his own management firm in 2019 where he managed 10 artists and worked with brands including Chipotle, Invisalign, Amazon, and many others. Josh loves to be hands-on with the writing and creative process when consulting or partnering with brands. He is now pursuing music full time while engaging his audience on social media to follow him on his journey as a new up-and-coming artist.

Industry Track

Creator Economy Measurement Deep Dive

Location: Anaheim Ballroom C

Friday, June 28

11:00 am - 11:45 am

Featuring: Zach Ferraro, Michael J Lambie, Josh Sadowski and more

The creator economy has matured to the point of requiring more sophistication around metrics, measurement, and attribution. Though there’s growing agreement about “followers” and “likes” not being an adequate, or even accurate, measure of impact/value, we’re still in the early days of finding consensus around what to measure and how do it in a way that provides creators and their partners with the insights that matter. Part philosophical debate about “what, why and how” & part showcase of emerging tools and tech, this session goes deep on the current and near future state of creator economy measurement.

Participants