Kim Larson

As the Head of YouTube’s Creator and Gaming team, Kim leads the strategy for growing YouTube’s top creators and partners on the platform. This includes the complex ecosystem of service providers, talent partners, and game publishers. In her previous roles at Google, she managed global brand services for top brands including creative effectiveness, media measurement, and consumer insights. Her team pioneered the use of machine learning to build data-driven creative best practices for the industry.

Kim joined Google in 2012 with 20+ years experience leading marketing teams at the intersection of technology and brand at Nike, Jamba Juice, and Prophet. Kim holds a BS in Neuroscience from Vanderbilt University and an MBA from the University of Virginia. Kim serves on the Board of Directors for the Effies, a global marketing effectiveness organization and on the Executive Board for Oxford University’s Future of Marketing Initiative.