Rachel Karten
Social Media Consultant
Rachel Karten is a social media consultant and author of the industry newsletter Link in Bio. She has worked in social media for over 10 years and previously led the social media team at Bon Appétit and Epicurious. With Karten at the helm the social team garnered much praise and won both a social Webby Award and a prestigious National Magazine Award for best social. Since leaving Condé Nast in 2020, Karten has been consulting on social media strategies for brands like CAVA, west elm, and many more. Her newsletter Link in Bio has over 50,000 subscribers and is a top 10 business newsletter on Substack.
Creator Track
Next-Gen Partnerships: Creators & Brands
Location: Room 207AB
Saturday, June 29
11:00 am - 11:45 am
Featuring: Rachel Karten, Rodolphe Kodderitzsch, Yasamine Durali and more
Sponsored. Join our panel of industry experts as they explore the latest trends and innovations in creator-brand partnerships. Discuss emerging collaboration models, authenticity in sponsored content, and the future of influencer marketing in an increasingly digital world.
Participants
