Emmy Liederman
Editorial Lead
Emmy Liederman is the editorial lead at #paid, where she oversees its creator economy outlet Banknotes. She was previously a reporter at Adweek, where she covered the impact of creator culture and brand partnerships on the advertising landscape.
Industry Track
Long, Short, Vertical, Horizontal: Decoding Direction & Duration
Location: 304ABC
Friday, June 28
12:15 pm - 1:15 pm
Featuring: Adorian Deck, Aaron Burriss, Tim Jablonski and more
A panel of leading industry executives and content creators dive into the ongoing debate around short-form vs long-form and horizontal vs vertical video content. What works best in which contexts and why? How can creators efficiently produce and distribute optimal formats? This session explores how creators are leveraging different video formats to maximize audience engagement and monetization opportunities.
Participants
Creator Track
Working with Brands: The Dos & Dont's
Location: Room 210
Friday, June 28
2:45 pm - 3:30 pm
Featuring: Ebony Haley, Aaron Burriss, Claw Quest and more
As you begin to secure your first brand deals, you may be struggling to balance your creativity and authenticity while still keeping within the brand brief. Learn how to navigate the dynamic of these partnerships as we sit down with some creators and brands to discuss how to build the perfect relationship, ensuring both parties win.
Participants
