Speaker

Hector Benavides

Director of Creator Campaigns

Hector Benavides is a seasoned professional with over 12 years of experience in the media and entertainment industry. Currently serving as the Director of Creator Campaigns at TelevisaUnivision, Hector plays a pivotal role in shaping and executing innovative strategies to engage creators and amplify their impact across diverse platforms. With a track record of success and a passion for innovation, Hector Benavides continues to make significant contributions to the ever-evolving landscape of creator campaigns and media engagement.

Industry Track

Creator vs Corporate Creative: Authentic Influence in Advertising

Location: 304ABC

Friday, June 28

10:45 am - 11:30 am

Featuring: Austin Null, Hector Benavides, Aditi Rajvanshi and more

It’s clear UGC and creator-led content have immense power when it comes to forging authentic connections with consumers. How are brands leaning into creator-driven content? Industry experts share insight into the current state of UGC and creator-led marketing, exploring how to collaborate with influencers to ensure that UGC not only aligns with business goals but also enhances consumer engagement and brand loyalty.

Participants

Austin Null

Strategy Director, Influencer Marketing

McKinney

Hector Benavides

Director of Creator Campaigns

TelevisaUnivision

Aditi Rajvanshi

Head of Strategy

Portal A

Thomas Ma

Co-Founder

Sapphire Studios

Kai Watson

Director of Business Development

Palette Media
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