VidCon Anaheim

Jon Leland is the Chief Strategy Officer at Kickstarter, the largest crowdfunding platform for funding creative projects. As Chief Strategy Officer, Jon oversees business development, new markets, and the data team. He has been with Kickstarter for over 10 years and during that time has led all outreach to creative communities, international expansion, and new product initiatives. He has worked to help creators launch thousands of new ideas across consumer products, games, films, books, music, fashion, food, and more. He was named one of CNN’s Top Risktakers in Business in 2022 and testified in the US Senate this year. He believes that the world is more interesting when creators are free to pursue their most ambitious ideas.

Industry Track

Creator Commerce: The Next Wave

Location: Ballroom D

Thursday, June 27

10:45 am - 11:25 am

Featuring: Saurabh Shah, Jacquelyn Kalic, Will Baumann and more

A new era of creator entrepreneurs is upon us, evolving far beyond on-demand merch and early DTC products and strategies. As partner networks and supply chains become more complex, how can creators be assured that products feel like a direct, authentic extension of their brand, and ultimately meet the expectations of their fans? This session explores emerging trends in creator-driven commerce, examining different strategies for building brands that redefine the landscape of commerce and retail.

Participants