Thomas Ma
Co-Founder
Thomas Ma is the Co-Founder of Sapphire Studios, the largest user-generated content creative agency in the TikTok ecosystem. Sapphire Studios has partnered with over 250 brands, accounting for over $100M in TikTok ad spend. The company has served major brands such as Amazon, Wayfair, Fabletics, Nike, and many more.
Industry Track
Creator vs Corporate Creative: Authentic Influence in Advertising
Location: 304ABC
Friday, June 28
10:45 am - 11:30 am
Featuring: Austin Null, Hector Benavides, Aditi Rajvanshi and more
It’s clear UGC and creator-led content have immense power when it comes to forging authentic connections with consumers. How are brands leaning into creator-driven content? Industry experts share insight into the current state of UGC and creator-led marketing, exploring how to collaborate with influencers to ensure that UGC not only aligns with business goals but also enhances consumer engagement and brand loyalty.
Participants
