Allison Yazdian

SVP of Creator Growth & Success

Allison Yazdian is the Senior Vice President of Creator Growth & Success at LTK. In her role, she oversees the go-to-market strategy for a community of hundreds of thousands of creators, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform. Allison is responsible for managing several critical functions, including creator growth, expansion and partnerships, support, success, product and content marketing, lifecycle and CRM strategy, experiential events, and sales operations. Her strategic initiatives continue to drive substantial revenue growth and support the thriving creator ecosystem at LTK.

Industry Track

Creator Acquisition: What Works & What Doesn't

Location: Ballroom D

Friday, June 28

11:35 am - 12:05 pm

Featuring: Avi Gandhi, Nikola Sokolov, Loren Piretra and more

Many creator economy startups have failed over the last three years because they haven't been able to get creators to use their products. Going to market in the creator economy is often compared to B2B or SaaS marketing, but many have tried and failed at using those businesses’ standard tactics. Creators are a unique category of customer, so in this session, we're going to learn from executives who have successfully acquired creators to drive the growth of their businesses, exploring the strategies and tactics they've used successfully.

Participants