VidCon Anaheim

As the Global Head of Brand Partnerships at Moonbug Entertainment, an award-winning kids entertainment company, Michael spearheads strategic content and advertising collaborations that advance commercial objectives for major global brands like Mattel, Hasbro, Lego, Spin Master, Crayola, and Netflix.

With over a decade of experience in shaping the digital entertainment landscape, Michael was a founding member of WildBrain Spark before joining Moonbug, which was acquired by Candle Media in 2021. Currently residing in California, Michael still boasts the tan of a native Londoner.

Industry Track

Creator Economy Measurement Deep Dive

Location: Anaheim Ballroom C

Friday, June 28

11:00 am - 11:45 am

Featuring: Zach Ferraro, Michael J Lambie, Josh Sadowski and more

The creator economy has matured to the point of requiring more sophistication around metrics, measurement, and attribution. Though there’s growing agreement about “followers” and “likes” not being an adequate, or even accurate, measure of impact/value, we’re still in the early days of finding consensus around what to measure and how do it in a way that provides creators and their partners with the insights that matter. Part philosophical debate about “what, why and how” & part showcase of emerging tools and tech, this session goes deep on the current and near future state of creator economy measurement.

Participants