Mario Joos

Content Strategist

Mario Joos is a content strategist who has worked with the biggest names in the YouTube industry. Since 2020, Mario has collaborated with creators like MrBeast (250M+subscribers), the Stokes Twins (60M+), and many others.

Mario has provided strategy for over 850 videos, which have accumulated over 12 billion views in the past few years. His proudest achievement includes the $456,000
Squid Game in Real Life video and helping the Stokes Twins become the fastest-growing channel on YouTube in 2024.

Some fun facts about Mario are that he used to be a professional esports player in one of the largest games called Playerunknown's Battlegrounds, which had over 50
million players at the time; Mario also recently created his own YouTube channel, which already gathered over 100K subscribers.

Mario is on a mission to build a company that focuses on better understanding audience preferences to help grow successful channels.

Creator Track

Twitter’s Transformation: The Future of X & Its Creators

Location: Room 202

Friday, June 28

11:15 am - 12:00 pm

Featuring: Michaela Okland, Ellie Schnitt, Farhad Meher-Homji and more

It has been a rollercoaster ride for Twitter since its takeover and rebrand to X, a move that has dominated headlines. Despite its recent transformation, the platform still remains hugely relevant for creators, who are continuing to thrive and build engaged communities on the platform. Join this panel of creators as they discuss how they've adapted to the huge, unpredictable changes and expanded their audiences, and hear their thoughts on what they think the future holds for X.

Participants