Shira Lazar

CEO/Founder

Emmy-nominated digital culture trailblazer, Shira Lazar, captivated audiences in 2011 with her innovative web-first news brand, 'What's Trending'.

For over two decades, Shira has been a leading voice in the creator economy and social media trends speaking at prestigious conferences like SXSW, VeeCon, CES and C2. She was named one of Fast Company's Most Influential Women in Technology, honored on Variety's Women of Impact list, and featured on NFTNow's NFT100 Most Influential list.

In 2020, Shira co-founded Peace Inside Live, a wellness agency and collective, dedicated to crafting bespoke programs for forward-thinking companies, teams, and communities. 

Building her own brands has led her to also advise and consult with companies looking to make an impact through emerging tech.

Industry Track

The Sorry Girls: Building a Media Company for Long-Term Success

Location: Ballroom D

Thursday, June 27

11:45 am - 12:15 pm

Featuring: Kelsey MacDermaid, Becky Wright, Shira Lazar

With burnout on the rise and near-weekly announcements of retirements, how do you build a digital media company that will stand the test of time? The Sorry Girls founders, Kelsey MacDermaid and Becky Wright, started their channel over 13 years ago and have built it into a sustainable business with a majority-female team and diversified revenue streams. In this fireside chat, they candidly address their challenges and successes, when to pass on brand partnerships, and how their company values influence how their business is run.

Participants


Industry Track

The Beginning of the Middle: Looking Ahead with Early Architects of the Creator Economy

Location: Ballroom AB

Friday, June 28

4:20 pm - 4:55 pm

Featuring: Zach Blume, Matt Gielen, Brendan Gahan and more

What lies ahead as the creator economy enters a new era of maturity? No one knows better than the people responsible for transforming this ecosystem from its earliest days. Don’t miss this conversation about future trends, potential challenges, and untapped opportunities in the evolving creator landscape.

Participants