Kevin Allocca

Kevin Allocca is the Global Director of Culture & Trends at YouTube, where he has spent over 13 years tracking popular video phenomena and managing trending content initiatives. The lead of YouTube's international Culture & Trends team, he is YouTube's expert on the intersection of web video and global culture. His TED Talk on "Why Videos Go Viral" has been watched millions of times and he has been a popular keynote speaker at festivals and industry events all over the world. His book, VIDEOCRACY, an entertaining exploration of YouTube's most interesting trends and the impact of video in our culture, was published by Bloomsbury in 2018.