Patrick Hanlon is the ceo/founder of Thinktopia. He works with billion dollar companies and companies who want to become billion dollar companies. He is also author of Primal Branding, which is the seminal construct that looks at Brands as belief systems. (And, as you probably know is required reading at YouTube.) Once you create a belief system, you attract others who share your beliefs. This creates audiences, customers, fans. Modern storytelling has evolved beyond the construct of advertising, so today any Brand, no matter their size, can tell stories to people, instead of blindsiding or interrupting and talking at them them via the advertising megaphone. Primal Branding is the modern playbook for content marketing and has become the unifying theory that unites social, digital and traditional marketing; it is the social engine for WOM. Hello, future.
Here's where you'll find Patrick Hanlon (CEO and Founder - Thinktopia)
July 11, 2019
Primal Branding: A Unified Theory Behind Digital, Traditional, and Social
In this session, Primal Branding author and practitioner Patrick Hanlon and former YouTube creative strategist Rachel Lightfoot will discuss what Primal Branding is, why belief systems are important, and why Google chose Primal Branding for YouTubers to study and learn. During this discussion, attendees will be immersed in a mini-Primal Dig workshop and learn how they can create their own Brand in 10 minutes.
You'll learn how to create a Primal Brand that builds an audience, by looking at your Brand as a belief system.| Headliner Stage | false MM/DD/YYYY