Rachel is a San Francisco Bay Area brand consultant and founder of CATCHFOOT + RUN. She boasts 10 years of experience in technology and entertainment industries and has spent the majority of her career at Google and YouTube working with top advertisers, YouTube superstars, and talent spotting for the world's most beloved and influential personalities. Her superpower is helping businesses bring out their softer (more human) side in order to build true brands and communities.
Here's where you'll find Rachel Lightfoot (Founder + Brand Strategist - CATCHFOOT+RUN)
July 11, 2019
Primal Branding: A Unified Theory Behind Digital, Traditional, and Social
In this session, Primal Branding author and practitioner Patrick Hanlon and former YouTube creative strategist Rachel Lightfoot will discuss what Primal Branding is, why belief systems are important, and why Google chose Primal Branding for YouTubers to study and learn. During this discussion, attendees will be immersed in a mini-Primal Dig workshop and learn how they can create their own Brand in 10 minutes.
You'll learn how to create a Primal Brand that builds an audience, by looking at your Brand as a belief system.| Headliner Stage | false MM/DD/YYYY