Carrie has over 10 years’ experience in integrated marketing and throughout her career has managed innovative branding, direct response, and social media campaigns. Carrie has worked across a range of industries including: entertainment, consumer packaged goods, telecommunications, wine & spirits, and cannabis.
Here's where you'll find Carrie Dino (Media Director - Mekanism)
July 12, 2019
The Crucial Role of Paid Media In Influencer Marketing Success
We often think of influencer marketing as disconnected from the paid media ecosystem. Why pay for promotion when an influencer has a built-in audience? By using influencers in your creative and ad targeting you can get cost-effective and wildly efficient media campaigns that lower your cost per acquisition, increase retention, engagement and overall campaign performance. Brendan Gahan, Founder of Epic Signal, and Carrie Dino, Media Director at Mekanism Media, will walk through the steps it takes to tap into the full creative firepower of influencers and build it into your paid media strategy.| Headliner Stage | false MM/DD/YYYY