Josh Grunberg leads content, partnerships and talent at Whistle. He oversees the development and strategy of the company’s channels, its Dude Perfect partnership and relationships with its creator community. Prior to joining Whistle, Grunberg led video content and production for the NHL’s Vancouver Canucks and produced celebrity driven talk show segments at TSN in Canada. Born and raised in Toronto, Grunberg studied and graduated from Humber College's journalism program.
Here's where you'll find Josh Grunberg (Head of Content, Partnerships & Talent - Whistle)
July 11, 2019
The Rise of Niche Networks and the Advantage for Creators
Before getting to mainstream status, many creators start off as niche. Should creators be looking at networks or managers who know their vertical better than anyone else? Is there an advantage to building a network or managing creators focused on a specific vertical? Find out from four creator networks that focus on their vertical and believe they could provide better value to creators and advertisers with a focus on their niches.
In this session, you'll learn:
- How do niche networks get started and how is that focus used as an advantage?
- What value do niche networks provide for creators that other networks could not?
- How do niche networks use their vertical as an advantage when pitching advertisers and marketers?