Kenny has been in the digital media space for over 12 years. Started as a video game content creator in 2007 on YouTube, now a pioneer in social video helping brands, media companies, and talent to connect & develop their audiences. Accomplished in the areas of Influencer/Integrated marketing, sales, content and social video strategy, brand partnerships, B2B, B2C, and with his decade worth of experience, Kenny has accumulated a portfolio of clients such as: A24, Barbie, Hot Wheels, Activision, Bungie, Loot Crate, DC Super Hero Girls, Monster High, Syfy, The New York Times, Condé Nast, Vogue, GQ, Ad Council, USA, Hell's Kitchen, Kitchen Nightmares, A+E, and other fortune 500 companies, as well as managing over 70,000 talent combined in the animation, gaming, lifestyle, fashion, music, and the entertainment space.
Here's where you'll find Kenny Ash (Director of Networks - Frederator)
July 11, 2019
The Rise of Niche Networks and the Advantage for Creators
Before getting to mainstream status, many creators start off as niche. Should creators be looking at networks or managers who know their vertical better than anyone else? Is there an advantage to building a network or managing creators focused on a specific vertical? Find out from four creator networks that focus on their vertical and believe they could provide better value to creators and advertisers with a focus on their niches.
In this session, you'll learn:
- How do niche networks get started and how is that focus used as an advantage?
- What value do niche networks provide for creators that other networks could not?
- How do niche networks use their vertical as an advantage when pitching advertisers and marketers?