Julia Jelenkowski studied Psychology and Philosophy at the University of Bonn in Germany. Along the way she completed her training as a journalist at the RTL Journalistenschule at Europe's biggest broadcaster in Cologne. First Julia worked as a reporter and author for several TV formats until she moved as a psychologist for content-related aspects to RTL's online division in 2018.
Here's where you'll find Julia Jelenkowski (Editorial Psychologist - RTL interactive GmbH)
July 11, 2019
Neuroscience of Video: How Music, Editing and Storytelling Affect Users
How can you drag TV formats into the online game without harming the formats, or taking too much away? And how do they have to be structured in order not to frighten the users? RTL interactive developed a vertical web format based on TV Shows. We got the TV shows on social media platforms and started to improve them through psychological insights. Emojis, editing, and storytelling in videos were adapted to online needs.
In this session, you'll learn:
- How people behave on the social media platforms.
- How to transfer a TV format to Social Media.
- How can we control visual behavior through psychology?