Stacy leads Twitter’s Content Creation team which works with Fortune 500 brands to develop content that earns attention, builds affinity and drives business impact. Stacy's team helps connect brands with social Creators to develop break-through campaigns for launches and cultural moments. Additionally, her team helps brands edit and optimize video content for the Twitter feed. Stacy previously led the Content Strategy practice at Mindshare and Communication Planning for American Express. Earlier in her career she was a strategic planner on P&G and Coca-Cola.
In 2018 Stacy was named a Female Frontier honoree by Campaign US and in 2013 she was named by AdWeek as a Media All-Star. In 2017 Business Insider listed @sminero as one of the best business follows on Twitter.