Cheryl Gresham leads Global Media at YouTube for all it’s products and initiatives, including YouTube TV, YouTube Music, YouTube Originals, Gaming, and Brand.. She is responsible for driving subscriptions through performance channels and developing remarkable media strategy to accelerate YouTube’s brand growth through increased consumer engagement and awareness. Prior to YouTube, she was at Mattel as, VP, Global Media & Marketing Integration. Her team was responsible for demand generation at online retail and in-store as well as developing insights-driven, consumer-centric integrated marketing strategy to establish Mattel as a leader in content marketing.
Previously, Cheryl led the overall Media Strategy for Taco Bell, including Digital and Social Investment. During her tenure at Taco Bell the brand had 4 straight years of growth and won several media and marketing awards for innovation and leadership in Digital and Social. Prior to her time at Taco Bell, Cheryl served as SVP, Group Account Director, Planning for Initiative Media on retail, e-commerce, QSR and consumer electronics accounts. Earlier in her career, Cheryl held Media roles with Coca-Cola North American and Davis-Elen Advertising.
Cheryl holds a BA from the University of Washington and resides in Los Angeles.