Ravi Rai is a digital media executive with experience in client-facing and product management roles. He specializes in helping publishers and agencies use measurement to make more informed decisions regardless of content type and platform.
Ravi is currently Vice President of Digital Product Leadership at Nielsen, where he is responsible for Nielsen's digital content measurement strategy globally, with a focus on Digital Content Ratings - a key component of Nielsen's Total Audience strategy. Since joining Nielsen in 2014, Ravi has worked directly with its biggest digital clients before moving into Product Leadership where he has helped design and launch Digital Content Ratings both in the United States and across global markets.
Ravi is a graduate of the Goizueta Business School at Emory University where he majored in Finance, Marketing and Information Systems. He resides in San Francisco and is a member of the Advertising Research Foundation.