Tina (@pukey) leads Pinterest's vertical marketing strategy for Entertainment and Restaurants, helping partners understand how to best leverage Pinterest's rich audience insights and advertising opportunities to achieve a competitive advantage. She has 15+ years experience leading marketing and media strategy for major entertainment brands across movies, TV, home entertainment, streaming platforms and gaming. Prior to joining Pinterest, Tina held executive management positions at leading agencies, including Zenith as EVP overseeing west coast teams/offices & spearheading regional new business, and Goodby, Silverstein & Partners as Media Director, co-department head. In 2016, Tina was honored to be named an Adweek LA Media Star on their "12 Most Successful Media Agency Execs in Southern California" list. She has been an avid Pinner from the early days of Pinterest, and currently she's pinning entertainment ideas for her 4-year old, inspiration for a bathroom remodel & food of all kinds.
Here's where you'll find Tina Pukonen (Head of Entertainment Strategy - Pinterest)
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July 12, 2019
11:30 AM - 12:00 PM 30 minutes
IAB: Creating a Content Strategy and Brand Voice with Video
Add to Calendar 07/12/2019 11:30 07/12/2019 12:00 America/Los_Angeles IAB: Creating a Content Strategy and Brand Voice with Video
In this session, learn how brands have become their own best storytellers, and discover how the power of sight, sound, and motion have helped to drive business growth.| Breakthrough Stage | false MM/DD/YYYY