Joel Beckett is the founder and CEO of The Outloud Group, a Detroit based Influencer Marketing Agency. Prior to launching the company in 2007, Joel worked in the Detroit Public Schools as an English teacher. His zeal for personal betterment, education, and access to knowledge prompted him to found The Outloud Group - originally producing quality content around philosophy, politics, and economics. While he was early in the podcast space, he found an enormous opportunity working with brands to meaningfully engage influencers to advocate for their brand. He loves helping brands craft stories and connecting them with influencers who can tell those stories compellingly and authentically.
Here's where you'll find Joel Beckett (CEO & Founder - The Outloud Group)
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July 12, 2019
11:00 AM - 11:45 AM 45 minutes
SPONSORED SESSION: The Outloud Group Presents: ROI: Return on Influencer
Add to Calendar 07/12/2019 11:00 07/12/2019 11:45 America/Los_Angeles SPONSORED SESSION: The Outloud Group Presents: ROI: Return on Influencer In this session you will learn how to measure the true value of your influencer marketing campaigns. With more than ten years of experience working with brands in the space, The Outloud Group has been able to determine the key obstacles that keep brands from success with influencer: traditional attribution models and measurement. Using examples of success with brands including Grubhub, Wix, and SimpliSafe, The Outloud Group will guide you through a new model that will revolutionize your marketing mix and will reveal value that you can confidently measure and adjust for. Every brand deserves to understand their potential to scale, and this session will give you the tools to do so immediately. | ACC North Room 254 | false MM/DD/YYYY