Susan leads the IAB Mobile Marketing Center of Excellence whose mission is Best in Class Mobile Marketing that Puts the Consumer First. Susan was named as one of “100 Significant Women in Native Advertising” by the Native Advertising Institute, “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, “Top 50 Content Marketing Influencer at CM World” by TopRank, and a “Top 50 Marketing Leaders Over 50” by Brand Watch. She is on the jury for the Native Advertising Institute Awards, The Content Marketing Institute Awards, the Shorty Awards and the Rakuten Golden Link Awards and is a frequent speaker at leading digital conferences.
Here's where you'll find Susan Borst (VP, Mobile - IAB)
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July 12, 2019
9:50 AM - 10:15 AM 25 minutes
IAB: Case Study: Honda. Esports. Influencers. Performance.
Add to Calendar 07/12/2019 09:50 07/12/2019 10:15 America/Los_Angeles IAB: Case Study: Honda. Esports. Influencers. Performance.
Learn how Honda relates authentically to the esports audience on Twitch along with streamers, influencers and viewers, by gaining brand affinity and building a true community around their brand.| Breakthrough Stage | false MM/DD/YYYY